About UNDERRATED
For the ones who were overlooked and did it anyway.
Earned, not given
The name
UNDERRATED is about being overlooked: the people who don’t get the credit, the hype or the head start.
The tagline
Earned, not given answers the name. Nobody handed you anything, so whatever respect you have came from graft.
The mirrored R
Two Rs facing each other at the heart of the word: two sides meeting, or looking yourself in the eye.
[How it started]
[Tell your story here: who started UNDERRATED, when, and why. Two or three short paragraphs work best. Keep it direct and plain, in the brand voice: no hype, no claims to be the best.]
[What you make and how: where the garments are made, what they’re made from, and what you care about in the making.]
People may overlook you, but what you’ve got, you worked for.
On every woven label